Freeze-dried fruit: From orchard to pocket—this sun-kissed snack is the new favorite treat.
As living standards improve and health awareness grows, freeze-dried fruit—a low-calorie, convenient, and portable healthy snack—has gained increasing popularity among consumers, showcasing strong growth momentum in recent years.
With rising living standards and growing health awareness, freeze-dried fruit—a low-calorie, convenient, and portable healthy snack—has gained increasing popularity among consumers, showing strong growth momentum in recent years. Data reveals that in 2022, China’s freeze-dried fruit market reached approximately RMB 1.24 billion, with production totaling about 9,548 tons and demand reaching around 8,533 tons.
According to the rankings by Pailangbang123.com, the top 10 brands in China's 2024 Mixed Fruit Freeze-Dried Products list include Laiyifen, Baicaowei, and BESTORE/Baipinpushi. These brands have consistently delivered strong sales performance by leveraging continuous product innovation and strategic marketing efforts to meet consumers' growing demand for new flavors, unique product categories, and specialty offerings.
Additionally, the freeze-dried fruit industry has also received support from national policies. For instance, the "14th Five-Year Plan for National Economic and Social Development of the People's Republic of China (2021–2025) and the Visionary Goals for 2035" emphasizes the need to vigorously develop the green food sector, providing an excellent policy environment that fosters the growth of the freeze-dried fruit industry.
Overall, sales in the freeze-dried fruit market are on the rise, with several brands seeing strong demand for their freeze-dried fruit products—indicating a promising and expansive market outlook.
Better preserves nutrients and flavor
Freeze-dried food is short for vacuum freeze-dried food, and it primarily includes vegetable products, fruit products, meat and poultry items, aquatic products, instant food items, soup and beverage mixes, seasonings, health supplements, pet foods, food industry raw materials, and other related products.
Freeze-dried foods outperform products made with other drying techniques, perfectly meeting consumers' year-round demand for seasonal items. The freeze-drying process is intricate and typically involves 18 meticulous steps: first, the food is rapidly frozen at -38°C for 6 to 8 hours, followed by a 20-hour dehydration process in a freeze-drying chamber. From raw ingredients to the final product, the entire process takes more than 24 hours. Freeze-dried foods align seamlessly with modern consumer preferences for green, convenient, and nutritious options—and the industry is poised for rapid growth over the next decade.
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